In a major move toward a more sustainable future for the events industry, global experience design company Maritz Global Events has joined forces with the sustainability division of industry leader BPA Worldwide. The two organizations have teamed up to launch Maritz's new Wellbeing Network, a comprehensive program aimed at helping event organizers measure, improve, and implement sustainable practices.
What this really means is that Maritz is putting its money where its mouth is when it comes to the growing demand for eco-friendly events. By bringing in the expertise of BPA's iCompli Sustainability division, Maritz is equipping its clients with the tools and guidance they need to dramatically reduce the carbon footprint of their events.
Measuring, Improving, Implementing
The Wellbeing Network will roll out in three key phases. First, participating event organizers will undergo a detailed assessment to measure the carbon impact of their events using BPA's specialized Carbon Footprint Measurement Tool. From there, the Maritz team will analyze the results and provide tailored recommendations on how to improve those metrics.
The final phase involves working closely with organizers to ensure those sustainability improvements are implemented effectively. As Rachael Riggs, Maritz's Wellbeing Leader, explains, "Maritz is committed to supporting its clients and their sustainability plans through industry standards, service offerings, and strategic guidance."
The bigger picture here is that Maritz is positioning itself as a true leader in the sustainability space. By aligning with a respected auditing authority like BPA Worldwide, the company is sending a clear message that it takes environmental responsibility seriously. This could give Maritz a significant competitive edge as more and more event organizers prioritize reducing their carbon footprint.
And Maritz isn't stopping there. The company has also become an official signatory of the Net Zero Carbon Events pledge, a global industry-wide commitment to achieving net-zero emissions by 2050. This signals Maritz's intention to not just help its clients be more sustainable, but to drive systemic change across the entire events landscape.
As the world reckons with the urgent need to address climate change, forward-thinking companies like Maritz are leading the charge. By empowering event organizers to measure, improve, and implement sustainable practices, Maritz is setting a new standard for what it means to be an environmentally responsible event partner.